hi.I'M

estefanía.

Product Manager obsessed with building great software products. Also a fan of Digital Marketing,
UX Writing, and swimming in open waters.
Not necessarily in that order.

Hi, welcome! I'm Estefanía Trabuchi, Product Manager with extensive background of 10 years of experience in Digital Marketing Strategy, Product Building, UX Writing and Storytelling. I'm really passionate about everything I do, and I'm pretty confident that if you only do what you've always done, you'll only get what you've always gotten.

Therefore, I believe in reinventing myself and seeking for new challenges.  

01. PROFESSIONAL

 <MY DIGITAL SKILLS>

TEAM LEADERSHIP

95%

HTML5 & CSS

70%

PRODUCT STRATEGY

95%

SEO & SEM

70%

ANALYTICS

80%

AGILE METHODOLOGIES

85%

UX KNOWLEDGE

80%

 
 

02. SOME OF MY WORKS

03. Experience

2019

Digital House

Product Manager

Product Owner of LMS product catered for B2B, B2C and K-12.
Collaborating on MVP definition, the product roadmap, tracking metrics, performance, and bugs. 
Mentoring and coaching staff on the use of the platform in Argentina and Brazil sites.
Researching industry insights and trends, analyzing benchmark.
Responsible for generating reports cross-organization on product performance.
JIRA, Notion, GitLab and HotJar.

2018-2019

Increase 

Freelance Content Writing

Definition of Content Strategy, Social Media, blog and ebook writing for accounting software platform.

2018

Bravvura

Head of Content / Project Lead

Leading ecommerce and social projects. Content strategy & UX Writing.

2017-2018

Globant

Digital Marketing Specialist

Digital Content Lead. Development of content style guides and strategy. Brand Marketing guidelines. 

2017

Warner Media

Corporate Communications Specialist

Developing strategic PR Plan for B2C digital products. UX Writing for gaming platform. 

2016-2017

Seeds

Content strategy / UX Writing

Development of the brand's identity, naming ideation, definition, and strategy. UX writing and user flow definitions.

2016-2017

Warner Media,Cartoon Network

Communication & PR - LATAM

Planning publicity strategies and media campaigns for kids cluster. Supervising events in the region.

UX Writing digital products. 

2015-2016

Crea Interactivo Agency

Freelance Copywriter

Content Writing for clients on Social Media & web. Advertising Scriptwriting.

2015-2016

Anfibia, Digital Magazine

Freelance Content Writer

Content Writing for Anfibia blog. Copyediting.

Let's get in touch!

​I'd love to exchange ideas, professional experiences and career goals.​

trabuchi@gmail.com  

+34 672 19 26 04

Madrid

Go ahead, be curious.
Let's follow each other!
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Product Building & UX Writing for Seeds