Product Manager obsessed with building great software products. Also a fan of Digital Marketing,
UX Writing, and swimming in open waters.
Not necessarily in that order.
Hi, welcome! I'm Estefanía Trabuchi, Product Manager with extensive background of 10 years of experience in Digital Marketing Strategy, Product Building, UX Writing and Storytelling. I'm really passionate about everything I do, and I'm pretty confident that if you only do what you've always done, you'll only get what you've always gotten.
Therefore, I believe in reinventing myself and seeking for new challenges.
<MY DIGITAL SKILLS>
HTML5 & CSS
SEO & SEM
02. SOME OF MY WORKS
Product Owner of LMS product catered for B2B, B2C and K-12.
Collaborating on MVP definition, the product roadmap, tracking metrics, performance, and bugs.
Mentoring and coaching staff on the use of the platform in Argentina and Brazil sites.
Researching industry insights and trends, analyzing benchmark.
Responsible for generating reports cross-organization on product performance.
JIRA, Notion, GitLab and HotJar.
Freelance Content Writing
Definition of Content Strategy, Social Media, blog and ebook writing for accounting software platform.
Head of Content / Project Lead
Leading ecommerce and social projects. Content strategy & UX Writing.
Digital Marketing Specialist
Digital Content Lead. Development of content style guides and strategy. Brand Marketing guidelines.
Corporate Communications Specialist
Developing strategic PR Plan for B2C digital products. UX Writing for gaming platform.
Content strategy / UX Writing
Development of the brand's identity, naming ideation, definition, and strategy. UX writing and user flow definitions.
Warner Media,Cartoon Network
Communication & PR - LATAM
Planning publicity strategies and media campaigns for kids cluster. Supervising events in the region.
UX Writing digital products.
Crea Interactivo Agency
Content Writing for clients on Social Media & web. Advertising Scriptwriting.
Anfibia, Digital Magazine
Freelance Content Writer
Content Writing for Anfibia blog. Copyediting.